See exactly which channels are making you money and which ones are costing you.
Enter your revenue, marketing costs, and conversions to quickly calculate ROI and cost per conversion across Google Ads, Meta Ads, SEO, and more. No guesswork. Just clear numbers you can use to make better decisions.
Add channels or projects, enter revenue and marketing cost, and optionally conversions. ROI and CPC update automatically as you type. (All processing is local in your browser.)
| Channels / Projects | Total Revenue | Marketing Cost | Conversions | ROI | CPC | Remove |
|---|
Convert time spent into a real monthly cost by factoring hourly cost, baseline hours, and number of employees impacted.
See your baseline cost beside the proposed scenario (software plus reduced labour), over the month and across your chosen horizon.
Get payback months and ROI with and without subscription costs, plus optional revenue uplift from leads and recurring retention.
Marketing should not be judged by clicks alone. A campaign can get attention and still lose money. This ROI calculator helps you compare each channel against the money it brought in, so you can see which campaigns are pulling their weight and which ones need work.
The basic formula is simple:
ROI = (Revenue – Marketing Cost) / Marketing Cost × 100
If you spent $1,000 and generated $5,000 in revenue, your return is 400%. If you spent $1,000 and generated $800, you are losing money before overhead is even considered.
Cost per conversion gives you another layer of clarity. Two campaigns can both be profitable, but one may be far more efficient.
For example, if Google Ads generates leads at $40 each and Meta Ads generates leads at $120 each, that does not automatically mean Google is better. You still need to compare lead quality, close rate, average order value, and lifetime customer value. But CPC gives you a fast starting point.
Clicks, impressions, and engagement are useful, but they do not pay the bills by themselves. The real question is whether your marketing is helping the business grow.
This calculator gives you a simple view of:
Use it to compare channels, campaigns, promotions, or monthly marketing performance.
This tool works well for:
You can also download the results as an Excel file or PDF, making it easier to share with your team, bookkeeper, client, or leadership group.
If your marketing feels busy but the numbers are unclear, this calculator gives you a quick way to step back and see what is actually happening.
Use it monthly to compare your campaigns, spot weak channels, and decide where your next dollar should go.
Cutting Edge Digital Marketing helps businesses track, test, and improve their marketing performance across SEO, paid ads, websites, content, and reporting.
Find out what your marketing could be doing better.
Most businesses see ROI through faster response times and 24/7 lead capture. By engaging leads instantly and never missing after-hours inquiries, many businesses increase conversions and unlock revenue that would have otherwise been lost.
Start by looking at how many leads come in after hours or go unanswered. Then factor in the increase in conversions from responding instantly. Even a small lift in response speed can have a significant impact on overall revenue.
AI reduces the need for manual follow-up while improving consistency and speed. This lowers your cost per lead and saves your team time, while increasing the number of qualified opportunities entering your pipeline.
AI reduces the need for manual follow-up while improving consistency and speed. This lowers your cost per lead and saves your team time, while increasing the number of qualified opportunities entering your pipeline.
Deployment is fast. Once we gather your business information, we can have your AI up and running quickly, allowing you to start capturing and converting leads right away.
Yes. The AI understands context and intent, allowing it to answer detailed questions, guide conversations, and support customers effectively. When needed, it can also escalate conversations to your team.
Yes. The AI supports your sales team by handling initial responses, qualification, and follow-ups. This allows your team to focus on closing deals instead of spending time on repetitive tasks.
Speed is one of the biggest factors in conversion. The AI responds instantly to every inquiry, keeping leads engaged while interest is highest and preventing them from going to competitors.
Yes. Agencies can white-label AI employees, client portals, reports, and communications, allowing them to offer AI-powered services under their own brand.
By providing consistent communication, timely follow-ups, and a better overall experience, AI helps build stronger relationships with customers, leading to more repeat business and long-term value.
We track key metrics like response time, lead volume, conversion rates, and time saved. This gives you a clear view of how AI is improving performance and contributing to your bottom line.
