See exactly which channels are making you money and which ones are costing you.
Enter your revenue, marketing costs, and conversions to quickly calculate ROI and cost per conversion across Google Ads, Meta Ads, SEO, and more. No guesswork. Just clear numbers you can use to make better decisions.
Add channels or projects, enter revenue and marketing cost, and optionally conversions. ROI and CPC update automatically as you type. (All processing is local in your browser.)
| Channels / Projects | Total Revenue | Marketing Cost | Conversions | ROI | CPC | Remove |
|---|
Enter the total revenue generated from Google Ads, Meta Ads, SEO, email marketing, campaigns, or any other project.
Add your ad spend, management fees, creative costs, software, or any other direct marketing expense.
Enter the number of leads, purchases, bookings, calls, or form submissions generated by each channel.
Marketing should not be judged by clicks alone. A campaign can get attention and still lose money. This ROI calculator helps you compare each channel against the money it brought in, so you can see which campaigns are pulling their weight and which ones need work.
The basic formula is simple:
ROI = (Revenue – Marketing Cost) / Marketing Cost × 100
If you spent $1,000 and generated $5,000 in revenue, your return is 400%. If you spent $1,000 and generated $800, you are losing money before overhead is even considered.
Cost per conversion gives you another layer of clarity. Two campaigns can both be profitable, but one may be far more efficient.
For example, if Google Ads generates leads at $40 each and Meta Ads generates leads at $120 each, that does not automatically mean Google is better. You still need to compare lead quality, close rate, average order value, and lifetime customer value. But CPC gives you a fast starting point.
Clicks, impressions, and engagement are useful, but they do not pay the bills by themselves. The real question is whether your marketing is helping the business grow.
This calculator gives you a simple view of:
Use it to compare channels, campaigns, promotions, or monthly marketing performance.
This tool works well for:
You can also download the results as an Excel file or PDF, making it easier to share with your team, bookkeeper, client, or leadership group.
If your marketing feels busy but the numbers are unclear, this calculator gives you a quick way to step back and see what is actually happening.
Use it monthly to compare your campaigns, spot weak channels, and decide where your next dollar should go.
Cutting Edge Digital Marketing helps businesses track, test, and improve their marketing performance across SEO, paid ads, websites, content, and reporting.
Find out what your marketing could be doing better.
It depends on your margins, industry, sales cycle, and overhead. A campaign with a lower ROI can still be valuable if it brings in high-quality customers, repeat buyers, or long-term contracts.
Include ad spend, agency fees, creative costs, landing page costs, software, print costs, and any other direct expense tied to the campaign or channel.
